The start of 2024 ushered in a fresh look for the Dogfish Head Cocktails brand - a pioneer of craft cocktail innovation. Inspired by its East Coast origins and artful nautical tattoos, the design is headlined by the Dogfish shark logo and centered around flavor-forward illustrations, leveraging the brand’s established equity to position Dogfish Cocktails as a modern, edgy spirits brand consumers can depend on.
As a junior graphic designer on the Dogfish Head team I oversee the creative adaptation of the Cocktail brand’s point of sale, ensuring brand consistency across all formats and programs.
As a junior graphic designer on the Dogfish Head team I oversee the creative adaptation of the Cocktail brand’s point of sale, ensuring brand consistency across all formats and programs.
& Advertising
©2024 The Boston Beer Company, Boston, MA. All rights reserved.Artwork designed exclusively for The Boston Beer Company under a work for hire.
All rights, title and goodwill remain the property of The Boston Beer Company and use of the artwork is limited to designer’s portfolio only.