The start of 2024 ushered in a fresh look for the Dogfish Head Cocktails brand - a pioneer of craft cocktail innovation. Inspired by its East Coast origins and artful nautical tattoos, the design is headlined by the Dogfish shark logo and centered around flavor-forward illustrations, leveraging the brand’s established equity to position Dogfish Cocktails as a modern, edgy spirits brand consumers can depend on.   

As a junior graphic designer on the Dogfish Head team I oversee the creative adaptation of the Cocktail brand’s point of sale, ensuring brand consistency across all formats and programs.